Meet The Team
Premier Beauty boasts an extraordinary team of dedicated professionals whose passion for excellence and innovation propels the company to new heights in the beauty industry. Comprising individuals with diverse expertise, the team at Premier Beauty is a harmonious blend of creative minds, seasoned industry veterans, and emerging talents.
Their commitment to staying at the forefront of beauty trends and technologies is unparalleled, ensuring that Premier Beauty consistently delivers cutting-edge products and services to its clientele. Fueled by a collective drive for success and a shared vision of redefining beauty standards, this remarkable team fosters a collaborative and dynamic work environment.
Their collaborative spirit, coupled with a relentless pursuit of perfection, makes Premier Beauty not only a market leader but also a beacon of inspiration for the beauty industry as a whole.
Nora Barnard
Founder of Premier Beauty and Dream Weigh
USA Master Certified Instructor
Head of Education for Premier Beauty Academy
Nora introduced nail technology to South Africa in 1985 and set high standards for training and product quality to protect consumers. She later pioneered Permanent Intradermal Cosmetics in South Africa, but struggled with poor-quality pigments and ineffective procedures, leading her to research and discover Premier Pigments from the United States. Nora obtained her instructor and distributor certification for South Africa and the UK, and has since trained numerous permanent makeup artists to the highest standard in the country.
Nora also offers training in CIT Medical Dry Needling, dermaplaning, and tattoo removal procedures. With the recent addition of Premier Plasma Pen Pro to her product range, Nora is committed to providing top-quality training and products to aspiring plasma skin practitioners.
After discovering Premier Pigments and attending the most advanced training course available worldwide in 1997, Nora was the first to attain her USA Master Certification in Intradermal Cosmetics in South Africa. She attained her instructors’ certification and sole distributorship for South Africa and the United Kingdom. Using Premier's non-iron oxide pigments, Nora's techniques and pigments eliminate the need for multiple touch-ups of cosmetic procedures and allow complex para-medical procedures to be accomplished.
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Nora's newest addition to her product range is the Premier Plasma Pen Pro, which she is committed to providing top-quality training and products for aspiring plasma skin practitioners. She ensures that the same dedication, commitment, and standards are applied to all her brands. Her goal is to equip her students with the knowledge and skills to enter the industry and become successful plasma skin practitioners.
With her extensive experience in the beauty industry, Nora hopes to assist aspiring permanent makeup artists and plasma skin practitioners to achieve their goals and succeed in the industry.
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Last, but not least.
When she thinks she has accomplished it all
Shari her daughter and partner aquired the very latest technology in anti-aging procedures PROFOSMA JET PLASMA which has become an international game changer
And the world has become our oyster training online throughout the world.
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Shari Coetzer
CEO and CFO of Premier Beauty
Cofounder - Lease a Laser, SQT and SkinSens
At the tender age of 17, I embarked on my journey in the beauty industry, stepping into the world my mother had already carved out. It was both exhilarating and daunting to follow in her footsteps, as she was not only a formidable figure in the industry but also an inspiration to me personally. From a young age, I admired her resilience and unwavering positivity, which she maintained even in the face of adversity.
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Starting from scratch, I immersed myself in every aspect of the business. From humble beginnings at the reception desk to honing my skills in prestigious salons, including a memorable stint in London, I embraced every opportunity to learn and grow. Balancing the demands of work and family life was no easy feat, but it taught me invaluable lessons about determination and perseverance.
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As the beauty landscape evolved, so did our aspirations. Building on my mother's legacy, we ventured into innovative treatments like permanent cosmetics, which we introduced through our network of salons. Witnessing the transformative impact of these services fueled our passion for pushing the boundaries of beauty.
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Our journey into aesthetics marked a turning point, as we embraced cutting-edge technologies and techniques to stay ahead of the curve. Securing distributor rights for groundbreaking devices like the Profosma Jet Plasma was a testament to our commitment to innovation.
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Driven by this vision I co-founded skinsens —a skincare brand that blends science with nature. In light of discerning trends within the aesthetic industry, we have identified a pressing need for a skincare line that seamlessly complements a spectrum of high-end treatments, including dermaplaning, microneedling, plasma skin tightening, and beyond. Our commitment to excellence extends beyond product formulation. We are dedicated to fostering collaborative relationships with esteemed practitioners and industry professionals to ensure that our skincare solutions seamlessly integrate into existing treatment protocols, enhancing overall client satisfaction and treatment outcomes.
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Reflecting on my entrepreneurial path, I recognize the importance of collaboration and surrounding oneself with a supportive team. Together, we strive to redefine beauty standards and inspire others to pursue their passions fearlessly.
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As a female entrepreneur, I advocate for authenticity and self-care, knowing when to gracefully decline opportunities that do not align with our values. It's about prioritizing personal well-being while staying true to our vision.
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To aspiring women in the industry, I encourage embracing individuality and cultivating meaningful connections early on. In the dynamic world of beauty, relationships and authenticity are key to success.
I invite you to embark on this transformative journey with us as we set a new standard of excellence in skincare innovation and elevate the artistry of aesthetics to unprecedented heights.
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My journey in the beauty industry has been transformative, shaping not only my career but also my sense of purpose. By sharing my experiences, I hope to inspire others to embrace their potential and chart their own paths to success.
Bronwyn Godinho
Premier USA Master Certified Instructor – Mossel Bay
SQT and SkinSens Distributor – Mossel Bay
Operations Manager for Premier Beauty Academy
I entered the Beauty World in 2006 where I ran a very successful beauty salon in an upmarket area in Bryanston - Johannesburg; I decided that I wanted to expand my qualifications and that's when I joined the Permanent Makeup industry later on in the same year.
I trained with Nora Barnard at Premier Beauty Academy and have never looked back. This has become my passion, and I enjoy seeing how my work affects the lives of the many people who visit my salon! In 2008, I joined Premier Beauty Head Office and helped with distribution and technical support while continuing to do what I love: Permanentmakeup procedures!
In February 2012, I went on to completing my USA masters through the American Institute of Intradermal Cosmetics. Three years later, I received my certification in Paramedical Micropigmentation, which opened up a whole new world of incredible procedures for me to perform, assisting people with scarring and other medical conditions.
My passion grows by the day, and I want to help others gain the knowledge that I have. I am proud to say that I have been an Instructor for Premier Permanent since 2016, specializing in Plasma Skin Tightening, Microblading, Permanent Makeup, Microneedling, Dermaplaning, Medical Piercing, Laser, and many other procedures.
Premier Beauty takes pride in providing advanced training as well as ongoing support after the training has been completed.
Hanlie Rossouw
Premier USA Master Certified Instructor – Johannesburg
Cofounder & Instructor -Lease a Laser
My name is Hanlie Rossouw and I have been immersed in the world of beauty for over 22 years. I started my journey by studying makeup artistry, which eventually led to running a successful business catering to brides and special occasions. Before that, I gained experience working on cosmetic counters, and later I transitioned to becoming a permanent makeup artist and para-medical technician.
The beginning of my career was marked by challenges, as the training I received from another institution didn't meet my expectations. However, everything changed when I found Nora Barnard and Premier Beauty. The retraining I underwent with them completely transformed my skill set and outlook on the industry.
After five years in the field, I took on the role of instructor for Premier JHB, and that's when I truly felt like I had become part of the Premier Beauty family. Over the years, I've had the privilege of guiding and sharing my knowledge with hundreds of students, a role that has been incredibly rewarding for me.
Seeking new opportunities, I decided to pursue my passion for lasers and relocated to Cape Town to lead a laser academy as part of Premier Beauty in Blouberg. I feel blessed to be an instructor for Premier, and I'm honored to be part of such an amazing team.
In my role as an instructor, I've found that my ability to adapt to different experience levels and personalities is one of my greatest assets. I approach my students with patience and flexibility, allowing me to guide them to success no matter where they are in their journey.
Looking ahead to 2023, I am excited to continue making a difference in the beauty industry by sharing my passion and expertise with the next generation of beauty professionals.
Anka Steinkopff
Premier USA Master Certified Instructor – Namibia
Cofounder & Product Developer – SQT and SkinSens
SQT and SkinSens Distributor – Namibia
If you had known me as a child, you wouldn't have imagined that I'd end up pursuing a career in the aesthetic and beauty industry. I wasn't the typical girly girl. Even now, my makeup collection fits into a small pencil case with just about 15 items.
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Initially, I aimed to train as a massage therapist or chiropractor, but somehow I found myself in Cape Town studying Beauty Therapy, completing the course in 2002. Over the next two years, I delved into Sports & Remedial Massage. Later, I broadened my horizons by working on International Cruise ships and traveling through Europe for a while.
Upon returning to my hometown Windhoek in Namibia, I quickly realized that working for someone else didn't fulfill me. I ventured into self-employment. Recognizing the significant demand for Permanent Makeup in Namibia, I attained certification with Nora at Premier Permanent in 2006.
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This opportunity opened up a whole new world for me! As Premier expanded its training modules, I seized the chance to become the Distributor & Educator for Namibia. This ignited my passion for the aesthetic industry, and both my business and personal growth flourished.
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Deepening my involvement with the Premier team, I contributed to researching new training modules and developing manuals and educational materials. In 2021, I embarked on a significant venture with Shari from Premier, co-creating our own professional skincare brand, tailored specifically for Premier-trained procedures. Skinsens Aesthetics is gradually yielding results, and it's incredibly fulfilling to be part of its growth.
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In early 2023, we introduced SQT Biomicroneedling to Africa, marking a milestone in our journey. I'm excited about the future and eager to share this evolving journey with my students, friends, and family.
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Bertha Leonard
Premier USA Master Certified Instructor - Cape Town
SQT and SkinSens Distributor – Cape Town
My journey in the beauty and aesthetics industry has been incredibly fruitful and has provided me with opportunities to travel the world, to work for myself and create a flexible schedule that allows me to live a balanced life, I have bought properties, luxuries, created many jobs and met the most amazing woman on my way. I started back in 2007 and have completed more courses than I can count, worked and trained for many companies, both abroad and in SA and I continue to grow and learn everyday. The most amazing part is that I have an opportunity to be apart of your journey in aesthetics and permanent cosmetics.
I believe that we need many more woman owned businesses and I am passionate about seeing you succeed, not only in your new skill set, but also in your beauty business so that you can positively contribute to your economy and community and up flit more woman. When we boost our confidence we most certainly have the ability achieve more.
In my years in this Industry I have seem how much more can be achieved when you have a supportive team and a sisterhood around you. Doing this on your own is not easy. In my years in business one of my biggest lessons is that people do business with people and that your relationships will take you much further than anything else. Premier beauty academy has been a perfect example of both of those values. They create a safe, supportive sisterhood to support you for as long as you wish to stay and they build beautiful relationships with students and suppliers.
There is no better standard of training or long term support that you will find in this Industry.
I was extremely fortunate to have started out with Premier in 2013 and I have never looked back. It was the pivoting point for my business and it can be that same point for you. I retrain therapists and artists so often and have heard many horror stories, it is definitely worth training with an institution that has decades behind their name and endless testimonials to support their endless passion for this industry. This is not a one man show. It is a support system and consists out of the most knowledgable and experienced artists and experts in this industry.
Chelyn Bezuidenhout
Premier USA Master Certified Instructor – Bloemfontein
SQT and SkinSens Distributor – Bloemfontein
I have always been fascinated by the human anatomy and since I can remember, I wanted to pursue a career in the beauty industry.
“It is absolutely vital to partner with a supplier that not only provides the best products but also the best training, quality equipment and a passion for the industry.”
I completed my studies at Central University of Technology where I obtained an International diploma as well as a B.tech degree (Cum Laude) in Somatology in 2008. I received the reward for best student (practical and theory) for four consecutive years. I went on to moderate practical and theory exams at CUT for four years and I also take in 2 students every year to do their practical hours and training. I have lots of patience with students and I enjoy transferring my knowledge and experience. Watching my students grow gives me great joy and it’s my dream to see them become successful in an industry I love so much.
“My Training Academy is my way of empowering and giving back my calling with others.”
It is absolutely vital to partner with a supplier that not only provides the best products but also the best training, quality equipment and a passion for the industry. I was not sure who to choose, so I prayed about it and asked God to help me and He led me to Premier Beauty Academy. When it comes to permanent makeup, Premier Beauty is that partner for me. They stay up to date with new trends, host conferences and provide all round support and ongoing training. In an industry that is highly competitive, I am happy to say that I am part of the Premier family.
In 2019 I qualified as a USA Masters Instructor from the American Institute of Intradermal Cosmetics and added a Training Academy to SkinLogix. We are the only Premier Training Academy in the Free State province of South Africa. We offer over 11 courses that can booked one-on-one or up to three candidates at a time.
These courses empower people to be able to open their own businesses and provide these treatments. I see this, as my way of empowering and giving back my calling with others.
Our Accredited training programs are designed with student successes in mind. We offer unique courses that combines the perfect amount of theory and practice to achieve the best results for your clients.
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I am passionate about my industry and I am blessed to be able to wake up every day and do what I love. It gives me great pleasure and satisfaction helping people look their best and feeling great about themselves. I love to see my clients smile. I am blessed with three beautiful daughters Kay-Lee, Ghia and Haley, who brings me light, love and hope each day.
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Anelle Weideman
Premier USA Master Certified Instructor - Pretoria
SQT and SkinSens Distributor – Pretoria
My name is Anelle Weideman, your trusted beauty and aesthetic expert with over two decades of experience. Armed with a 3-year Higher Diploma in Somatology from Potchefstroom Akademie and a Masters diploma in Permanent Make-up and Intradermal Aesthetics from the USA, I am dedicated to providing cutting-edge solutions to enhance your natural beauty.
With numerous aesthetic certificates and extensive training, I stay at the forefront of industry advancements. My passion lies in utilizing the most advanced techniques and state-of-the-art machines to address any concerns you may have. From working in salons, spas, and aesthetic clinics across the UK, France, and South Africa, I bring a wealth of global expertise to every treatment.
As a passionate educator, I am committed to training and empowering future professionals on their path to success, just as Hanlie Rossouw did for me at Premier.
Join me on this transformative ride, where beauty meets artistry and dreams become reality.
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Tess Van Der Nest
Office Manager & Administration
Kacey Coetzer
Social Media Coordinator
Didi Van Der Nest
Accounts and Administrative Assistant
Tyra-Lee Thom
SQT and SkinSens Distributor – Johannesburg
Operations Coordinator for Premier Beauty Academy